Soapbox Engage Blog

Issue 251

Happy Tuesday, Fundraisers!

Looking for a way to manage your fundraising events? The Soapbox Engage Events app is an affordable solution with an unmatched range of features, unlimited ticket types, and the ability to create sub events as part of larger events. Whether you’re planning a virtual or in-person experience, the Events app can help you spend less time on administrative tasks and more time engaging supporters at fundraisers, galas, walkathons, and more! Join our webinar to learn more this Thursday!

Keep scrolling for fresh tips related to nonprofit storytelling, donor data, and major gift fundraisers. Have a great week!

You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today!

Great Fundraising Posts

4 Ways Nonprofit Storytelling Can Drive More Support

Charles Sword (Get Fully Funded)

Storytelling is an integral part of human communication, and has been for all of documented human history. Learning how to harness the power of storytelling for your nonprofit is essential for improving your marketing and outreach efforts. In this blog post, Charles digs into specific ways that nonprofit storytelling can help you secure funding and other forms of support.

Hackers Want Your Donor Data: How to Ensure Your Nonprofit Isn’t at Risk

Tyler Schroeder (NonProfitPro)

Nonprofit organizations collect a lot of data—names, mailing and email addresses, birth dates and more. This makes organizations vulnerable to data breaches and systems hacking that can ruin even the most reputable nonprofit organization. In this blog post, Tyler talks about the importance of focusing on data privacy and how to do so.

4 Creative Ways to Include Sponsors in Fundraising Event Promotion

re: charity (re: charity)

How you engage event sponsors before the fundraising event can make or break their willingness to support your nonprofit again in the future. By integrating sponsors into your event’s promotional efforts during the planning process, you help them stand out, feel valued, and connect more meaningfully with your audience. This guide will explore four creative, adaptable strategies to engage corporate sponsors for events.

An Idea to Help Your Donor Acquisition

Steven Screen (The Better Fundraising Co.)

When you’re writing a letter or making a speech in hopes to attract new donors, you shouldn’t be using the same tactics as you are when speaking to people who already donate to your organization. In this blog post, Steven shares some tips that will help with donor acquisition.

How to Succeed with Proven Offers for Major Donors

Jeff Brooks (Moceanic)

With so many problems and so much need in the world, sometimes a donor may feel that there’s “no point” to donating—they can’t fix everything! But as fundraisers at nonprofit organizations, we know that their donations make an impact. In this blog post, Jeff talks about how to entice major donors with specific donor offers.

Major Gift Fundraisers: Your Boss Doesn’t Understand What You Do

Marc A. Pitman (The Fundraising Coach)

As a major fundraiser, have you ever felt like the leadership at your organization doesn’t actually understand what you do? If so, you’re not alone. In this blog post, Marc talks about why that is the commonly the case, and how to tell your story effectively to help them understand.

Fundraising Is Not Sales: It’s Emotional Intelligence in Action

Dr. Bill Crouch (MarketSmart)

There are similarities between fundraising and sales. But they are ultimately very different. And understanding the difference is a part of what makes good fundraising. In this blog post, Bill talks about the key difference: emotional intelligence.

Segmentation: The Five Rules and One Big Red Flag

Kevin Schulman (The Agitator)

Segmenting your donors for donor communication is a way to improve your fundraising—if done well. In this blog post, Kevin talks about five rules to segment correctly, and things you might be doing that render your segmenting useless.

How to Use Your Digital Annual Report as a Marketing Tool

Julia Claire Campbell (Marketing for the Modern Nonprofit)

Did you know that your annual report can serve multiple marketing purposes? A well-designed annual report can serve as a crucial audience outreach tool to deepen supporter relationships and lay the groundwork for continued engagement. In this blog post, Julia shares six best practices for designing an effective annual report that serves your marketing goals.