Fundraising Weekly - May 27, 2025

Fundraising Weekly Newsletter

Issue 252

Happy Tuesday, Fundraisers!

As we wrap up May, I hope you’re finding some levity and time to recharge. We’re heading into the summer months, which are typically the “off-season” months for fundraisers. Be sure to rest up, and take a little time to evaluate your fundraising strategies to set yourself up for success in the busier months!

If you’re local to the New York area and looking for an engaging way to level up on your fundraising, come join us for NPSP Fundraising Day on June 11! This day-long "unconference" will be packed with hands on learning, networking, and practical takeaways to help you future-proof your nonprofit fundraising with Salesforce and AI-powered tools. Register here!

Keep scrolling for more fundraising goodness! Have a great week!

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Great Fundraising Posts

NPSP Day Chicago 2025: Highlights, Insights, and Tools for Nonprofit Success

Soapbox Engage (Soapbox Engage)

NPSP Day made its way back to Chicago for a day of collaboration, skill-building, and problem-solving! The purpose of an NPSP Day is for folks to come together to share knowledge, pose questions, and solve problems to benefit the nonprofit and education sectors' use of the Salesforce platform. Check out this blog post for a recap of this special day.

Tips and Tricks to Fine-Tune Your Donation Form

Grace Green (The Engage Blog)

Creating an effective donation form is crucial for maximizing contributions and ensuring a seamless donor experience. A well-designed form removes friction, builds trust, and encourages donors to complete their gifts. Optimizing your donation form can significantly impact your fundraising success. This blog post covers everything you need to know about the key foundations of an effective donation form.

Balancing Trick: You. Donor. Nonprofit.

Claire Axelrad (Clairification)

In a time of political upheaval and economic uncertainty, it can be hard to feel balanced and grounded enough to implement successful fundraising tactics. This blog post features tips on remaining balanced in order to implement a proven 1-2-3 formula for nonprofit fundraising success.

Donors Are Still Making Large Gifts!

Gail Perry (Gail Perry Group)

Are you worried about economic uncertainty stalling your fundraising? Well, take heart—donors are still making large gifts. This blog post talks about what’s motivating them, and the secret to maintaining these gifts at this time.

Cracking the Code: 4 Nonprofit SEO Secrets Revealed

Soapbox Engage (Soapbox Engage)

While you may be focused on channels like social media, email, direct mail, and texting, have you considered optimizing your website for search engines? Search engine optimization (SEO) starts with finding keywords your supporters are looking up on search engines and involves enhancing the content on your site to meet users’ needs and make it easy for search engines to crawl and index. This blog post will help you do so.

Recurring Donations : A Smarter Way to Fundraise

Vish Vass (Give Central)

Fundraising can feel like an endless cycle of chasing one-time gifts. But what if you could build steady, predictable income that supports your mission year-round? That’s where recurring donations come in. Monthly giving is a proven, powerful strategy that helps charities increase donor loyalty, boost revenue, and improve long-term sustainability. This blog post features tips on how to make monthly giving simple.

Making the Most of Your Mid-Level Donor Program

TrueSense (TrueSense)

When it comes to nonprofit fundraising, all eyes are on mid-level donors. Once thought of as simply a steppingstone between annual funds and major gifts, today’s mid-level donor is at the center of many organizations’ strategies. Why? Because they deliver outsized impact, provide reliable support, and, when truly engaged, strengthen the entire donor pyramid from top to bottom. This blog post takes a closer look at how your organization can make the most of its mid-level donor program by exploring the latest research and proven tactics.

Say It Simply — So Donors Feel It Deeply

Claire Axelrad (NonProfitPro)

If grant cutbacks, contract cancellations, executive orders, layoffs, economic uncertainty fear or something else are causing you to hunker down, resist. Your supporters rely on you to tell them — plain and simple — how they can help. In this blog post, Claire offers tips on how to simply communicate to your donors at this time.

Automate These 4 Fundraising Tasks and Keep Your Gift Officers from Quitting

Greg Warner (Greg Warner)

Gift officer turnover plagues many outstanding nonprofit organizations. One reason is that major gifts fundraisers are getting yanked around in too many directions and have too many tasks to perform. They can’t keep up, and it burns them out. Increasing fundraising automation can help. Greg discusses what to automate in this blog post.