Soapbox Engage Blog

Issue 244

Hey Fundraisers, Happy Tuesday and welcome to April!

Ever wondered how nonprofit marketing stacks up against for-profit marketing? While they might have a few things in common, there are key differences that can make or break your strategy. Understanding these nuances is the secret sauce to attracting new donors and building loyal, lasting relationships. Ready to dive in? Check out 3 game-changing ways nonprofit marketing stands apart from the for-profit world!

Keep scrolling for more tips on public fundraising goals, donation page spring cleaning, and major donor acquisition. Have a great week!

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Great Fundraising Posts

How to Create a Prospect Research Strategy

Sarah Landman (NonProfitPro)

Funding, donor acquisition, and donor retention are consistently reported as top challenges for nonprofit professionals. Prospect research offers a powerful solution for accessing significant contributions from loyal and committed supporters. A structured prospect research strategy equips nonprofits to cultivate strong donor relationships. In this blog post, Sarah reviews the phases of a strong donor research strategy.

Donors Want a Peer-Based Relationship Not a Parental One

Jim Langley (Market Smart)

Many institutional fundraising appeals’ subtext is filled with the expectations that a child may have of a parent. But donors want to be treated as peers. In this blog post, Jim highlights how you may be falling into the trap of treating donors like parents and how to shift to create a peer-based relationship.

Virtual Easter Egg Hunt: A Fun Way to Boost Fundraising

Vish Vass (GiveCentral)

Easter 2025 is approaching. Have you thought about ways you can leverage the holiday for fundraising? Consider a virtual Easter egg hunt! In this blog post, Vish breaks down how you can set up a virtual egg hunt and the potential benefits for your fundraising.

How To Build a Strong Online Presence for Your Nonprofit

Jessica King (Greater Giving)

Building a strong online presence is one of the most exciting and impactful ways to amplify your nonprofit’s reach. The digital landscape is brimming with opportunities to connect with supporters. Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead. In this blog post, Jessica offer simple yet effective strategies for your organization to shine in the digital space.

Engage Your Board with Data-Driven Information

Sari McConnell (Donor Boom)

Have you struggled with board engagement at your nonprofit? You’re not alone. Luckily, there are strategies to help! A simple donor report can turn “non-fundraising” board members into fundraising champions. This video from Donor Boom breaks down how donor data can guide board members to take meaningful action, the key donor trends to share at your next board meeting, and a real-life example of a nonprofit that turned data into board engagement—and fundraising success.

When Progress Isn’t Enough: The Risk of Public Goals in Fundraising

Kevin Schulman (The Agitator)

When you are running a specific fundraising campaign, do you usually share a public goal? What happens if you don’t achieve it? In this blog post, Kevin talks about the way public goals in fundraising may be perceived and what to consider when a goal.

The Best Questions to Ask Major Donors – And Why They Matter So Much

Gail Perry (Gail Perry Group)

Successful major gift fundraising isn’t really about making a pitch. It’s about drawing out your donor’s story, learning what’s important to them, and finding the alignment between their vision and your mission. That’s why questions are one of the most powerful tools in your toolbox. This blog post offers the best questions to ask major donors.

Your Brand

The Better Fundraising Co. (The Better Fundraising Co.)

For your individual donors, your nonprofit’s brand is far more than your visual identity and voice. Instead, your brand is the total experience a donor has while donating to your nonprofit. In this blog post, Steven talks about what that encompasses and the next step to strengthen your brand with individual donors.

Donation Page Spring Cleaning: 6 Adjustments to Make

Pamela Grow (Pamela Grow)

It can take several emails, social media campaigns, and text messages to drive supporters to your donation page. So once they’re there, the giving process should be as simple and easy as possible. However, not all donation pages are created equal! If you want to spruce up your donation page this spring season, check out this blog post which explores six strategies for creating a giving experience that drives growth.