Soapbox Engage Blog

Issue 237

Happy Tuesday, Fundraisers!

It’s a slower time of year for fundraising, which makes it a good time to evaluate your fundraising strategies, particularly when it comes to online giving.

Effective online fundraising can be broken down into three components: storytelling, relationships, and optimization. This Definitive Guide to Online Fundraising has all the tips, insights, and strategies you need to incorporate each of these components into your online fundraising strategy. Bookmark it for regular reference and make sure it stays handy year-round.

Scroll on down for curated fundraising content related to advocacy, sustained giving, and fundraising in uncertain times.

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Great Fundraising Posts

Boosting Early-Year Advocacy with Workplace Giving and More

Soapbox Engage (Soapbox Engage)

The start of a new year presents a prime opportunity for nonprofits to jumpstart their advocacy efforts and set the stage for a successful year ahead. By strategically leveraging workplace giving and other key advocacy tactics, nonprofits can maximize engagement and fundraising in the early months of the year. This blog post serves as a guide which explores how nonprofits can harness workplace giving programs and additional advocacy strategies to boost early-year momentum and drive lasting impact.

8 Steps to Success for Fundraisers

Jeff Brooks (Future Fundraising Now)

Maybe 2024 didn’t quite go as you’d hoped for fundraising. But we’re early into 2025, and there’s plenty of time to develop a plan that works for your organization. Check out this blog post with a list of eight foundational steps for successful fundraising.

“Have You Called Each Donor Seven Times?”

Joe Garecht (Garecht Fundraising Associates)

When it comes to donor outreach, persistence really does matter. The worst a donor can say is no! In this blog post, Joe explains the importance of persistence and how to make it a part of your donor outreach strategy.

Three Wonders of the Ancient Fundraising World: Pyramids, Pillars and Phases

Jim Langley (Market Smart)

If you’ve been fundraising for a long time, then you know that there are some things people think of as essential to fundraising. Those include pyramids, pillars, and phases. In this blog post, Jim breaks down what else you need to have alongside those when fundraising today to make those things successful parts of your strategy.

How You Can Learn about Fundraising from the Golden Age of Advertising

Jeff Brooks (Moceanic)

When it comes to fundraising appeals, the details matter. Even things as simple as what color background you use can make a significant difference. In this blog post, Jeff shares some tips you can take from the golden age of advertising and apply to your fundraising strategy.

Facing Uncertainty? Here’s What You Can Do

Gail Perry Group (Gail Perry Group)

There is a lot of uncertainty right now. Nonprofit organizations don’t necessarily know what is going to happen next for our funding. There’s no magic fix for uncertainty, but there are smart moves you can make to protect your organization, strengthen your funding, and stay connected with your supporters. Those moves are outlined in this blog post.

3 Tech Tips for a Successful Sustainer Giving Program

Mark Becker (NonProfitPro)

Subscriptions provide a convenient and budget-friendly option that allows a customer to charge a monthly fee to a credit card or bank account and pay for something over time versus in one annual lump payment. As people have become more accustomed to subscriptions in paying for goods and services, they look to make donations in a similar way. Here are three tips to help you use technology to support sustaining gift donations.

Gauging Your Nonprofit’s Recruitment Approach: 4 Tips

Julia Claire Campbell (Marketing for the Modern Nonprofit)

Your nonprofit is likely in the thick of goal-setting for this year. However, achieving goals like increasing your capacity or improving team effectiveness is only possible with talented employees—and the best way to source the most ideal additions to your team is through recruitment. Yet, many nonprofits struggle in this area. This blog post explores how to evaluate your nonprofit’s recruitment effectiveness so you can secure your future with the best talent by your side.

Planning for Uncertainty: What Federally Funded Organizations Can Do Now and Be Prepared for Next

Elizabeth Marenakos (The ENGAGE Blog)

Federal funding is a critical source of revenue for many nonprofits. Due to the recent uncertainty around government funding, you are probably looking for strategies to navigate the changes. This blog post provides an action plan for approaching the uncertainty around federal funding and offers practical steps and detailed guidance.