
Issue 231
Happy Tuesday, Fundraisers!
As we close the chapter on 2024, I want to take a moment to thank you for all the passion and purpose you’ve poured into making the world a better place this year. Your dedication to change-making inspires us all, and we’re happy that the Fundraising Weekly gets to play even a small role in your work. May this final day of the year bring you the rest, joy, and inspiration you deserve as we look ahead to new possibilities in 2025. Onward and upward!
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Great Fundraising Posts
Return on Mission: A Framework to Measure Success at Philanthropic Organizations
Andrew Urban (The ENGAGE Blog)
For nonprofit organizations, the most important metric of success should be the progress you are making towards your mission. However, unfortunately, organizations are usually judged based on financial metrics. In this blog post, Andrew explains how to transition from Return on Investment (ROI) to “Return on Mission.”
Picking Your Priorities: 4 Key Tests Before Grant Writing
Meredith Noble (Nonprofit Hub)
Grants are a great way to fund your organization’s mission. But not all grants are right for all organizations. Since they can be time consuming, you want to make sure every grant is a fit before you apply. This blog post helps you identify your priorities to determine what grants to apply for.
The Fundraiser’s Guide to Programmatic Advertising
Taryn Myers (True Sense)
The universe of programmatic advertising is vast and can feel overwhelming to navigate. If you’re not sure where to start and how it can help your fundraising, check out this blog post which explores how programmatic advertising supports your nonprofit at every stage of the donor funnel, from awareness all the way to loyalty.
For Overcoming the Resistance, We Thank You
Steven Screen (The Better Fundraising Co.)
Asking for money isn’t easy. And yet, you managed to do it all year long! In this blog post, Steven talks about all the things that make asking for money hard—and appreciates you for overcoming them all.
6 Ways to Hold on to Your Donors
Future Fundraising Now (Future Fundraising Now)
Donor attrition is one of the things that really crushes donor programs. All donors stop giving to organizations eventually, but you want to keep it going as long as possible. This blog post offers six tips to help you hold onto your donors.
Effective Strategies for Recruiting Passionate Volunteers for Your NGO
Martine Dadra (undertake)
Volunteers are a great asset to your organization, and crucial to helping you fulfill your mission. But how do you get them? In this blog post, Maritime offers many effective strategies to help you recruit passionate volunteers.
Report: Only 2% of Nonprofits Have Fully Integrated AI
NonProfitPro (NonProfitPro)
Artificial Intelligence (AI) was a hot topic in 2024, and there was a lot of encouragement for nonprofit organizations to use it. But as of right now, only 2% of nonprofit organizations have fully integrated it. If you want to know more about where AI stands and where it will go in the future, check out this report.