Soapbox Engage Blog

Issue 225

Happy Tuesday, Fundraisers!

Asking for donations isn’t easy— especially when so many important causes are depending on generous donors and the giving season. Instead of worrying if your organization will get lost in the crowd, focus your energy on finding the right words. The more personal, the better! Whether you're crafting an email ask, social media post, or event invitation, your wording impacts the outcome. Check out this free 15 page guide to learn about five easy ways to boost your wording when asking for donations!

Scroll on down for more great fundraising content relating to major donors, nonprofit storytelling, and automated fundraising emails. Enjoy!

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Great Fundraising Posts

NPSP Day New York 2024: Highlights, Insights, and Tools for Nonprofit Success

Soapbox Engage (Soapbox Engage)

Earlier this month, NPSP Day made its way to NYC. The purpose of an NPSP Day is for nonprofit staff, consultants, and Salesforce admin to come together to share knowledge, pose questions, and solve problems to benefit the nonprofit and education sectors' use of the Salesforce Nonprofit Success Pack. This blog post synthesizes the highlights of the day that can benefit your organization!

You Can Have More Major Donors in 2025

Jeff Schreifels (Veritus Group)

The current economy and distribution of wealth means that a very large percentage of your revenue may be coming from a small percentage of major donors. This is a dangerous position to be in—but you can change things. This blog post highlights the importance of cultivating more major donors for organizational resilience, and offers ideas on how to do so.

3 Common Fundraising Fears & 3 Things You Should Fear Instead

Jeff Brooks (Future Fundraising Now)

It’s normal to have fears as a fundraiser. But fear can sometimes lead to self destructive action (or inaction). It’s important to make sure you’re not worrying about the wrong things.. In this blog post, Jeff explains why three common fears shouldn’t fuel your fundraising strategy.

Intentional Storytelling for Nonprofits: The Why Behind Every Word

Kristy Morris (NonProfitPro)

There is so much content in the world, which can be overwhelming for the average person. You may struggle to reach your audience with the marketing you put out. That’s why instead of focusing on the amount of content, you need to focus on intentionality. In this blog post, Kristy discusses what that shift means, and offers five tips for intentional storytelling.

What Small-Shop Fundraisers Should Do at Year-End

Steven Screen (The Better Fundraising Co.)

Are you a smaller nonprofit organization? Do you feel overwhelmed by the long lists of all the things nonprofit organizations should be doing for year-end fundraising? If so, check out this blog post where Steven highlights the top four things a small organization with limited resources and time should be doing this year, in order of priority.

5 Ways to Use Your Digital Impact Report as a Marketing Tool

Dionna Dash (The ENGAGE Blog)

If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, then why only use that report once? A digital impact report is all your very best evidence of the ways in which you are changing lives for the better. By repurposing the report, you can continue to present that evidence in new ways, amplifying its reach. This blog post features five ways to use your digital impact report as a marketing tool.

Measuring Your Nonprofit’s Social Impact: 4 Quick Tips

Cait Abernethy (Greater Giving)

When it comes to evaluating your nonprofit’s impact, there are several areas you could focus on. One key area you may choose to look at is social impact. Social impact is defined as “the effects your organization has on individual people, communities, and societal conditions or issues.” If you want to learn more about how your nonprofit affects the people it works with, check out this blog post with four quick tips for measuring your nonprofit’s social impact.

How to Use Fundraising Automation Emails for Raising Major Gifts

Greg Warner (MarketSmart)

You’ve heard of marketing automation, and you’ve likely heard of fundraising automation too. But you’re likely using only basic automation, and aren’t aware of what else you can accomplish –particularly for major gifts fundraising–using advanced fundraising automation. If you want to supercharge your major gifts fundraising, learn how to incorporate the advanced stuff. This blog post goes in depth on what that looks like.

How to Cultivate Awe, Gratitude, Altruism and Meaning to Significantly Boost Nonprofit Fundraising

Claire Axelrad (Clairification)

Many people in the world feel isolated, which is what draws them to support social benefit organizations. By providing them community and purpose, you serve your donors every bit as much as they serve your organization’s mission. In this blog post, Claire talks about what that means and how to use it to boost your fundraising.