Soapbox Engage Blog

Issue 221

Happy Tuesday, Fundraisers!

Is your organization ready for Giving Tuesday? Check out this post, 8 Website Updates to Boost Your Giving Tuesday Campaign, to learn what changes you can make to your nonprofit’s website to get the most out of your Giving Tuesday campaign! From calls-to-action, to recurring giving upsells, to newsletter opt-ins, there are many ways to stay connected and engaged with your donors beyond Giving Tuesday.

Scroll on down for more great fundraising content relating to year-end fundraising, marketing on a budget, and donor segmentation. Enjoy!

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Great Fundraising Posts

The Role of Chatbots in Fundraising: 7 Enhancements

Soapbox Engage (Soapbox Engage)

In the digital age, nonprofits are constantly seeking innovative ways to engage with donors and streamline their operations. One such innovation making waves is the use of chatbots. These AI-driven tools have transformed various sectors, and fundraising is no exception. Check out this blog post to learn how chatbots are playing a pivotal role in modern fundraising efforts.

5 Tips for Securing Appealing Nonprofit Auction Items

Jason Champion (Greater Giving)

Auctions have the potential to generate significant revenue for your mission and keep supporters coming back year after year—if you take steps to engage participants effectively. One critical factor in planning a successful auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this blog post features four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget.

Maximize Gen Z Involvement Through Donor Engagement and Volunteerism

Joshua Meyer (NonProfitPro)

Did you know that on average, those who volunteer their time and skills to nonprofits are 10 times more likely to donate than non-volunteers? It’s clear that many donors who give financially are also eager to be involved in other impactful ways. This is especially true for the Gen Z demographic. Check out this post for some effective strategies that can help your nonprofit connect with this Gen Z and keep them involved.

Why a “New Brand” Won’t Improve Your Fundraising

Jeff Brooks (Future Fundraising Now)

If your fundraising has been lagging, you’re likely looking for new ideas. Maybe you’re thinking that creating a new brand for your organization will lead to improved fundraising. Don’t get too excited. In this blog post, Jeff explains why a new brand won’t necessarily improve your fundraising, and what you should focus on instead.

Why Segmenting Your Donors Makes Sense

Ann Green (Ann Green’s Nonprofit Blog)

Your donors are not the same. Some donors have given for at least five years. Some are monthly donors. Yet, many nonprofit organizations fail to recognize these differences and send everyone the same messages. In this blog post, Ann talks about the importance of segmenting your donors and different donor groups to get you started.

Nonprofit Marketing on a Budget: Free and Low-Cost Ideas

Soapbox Engage (Soapbox Engage)

Successful marketing isn’t about how much you spend. It’s about creativity and resourcefulness. Some of the most effective marketing strategies don’t require a big budget. This blog post features several low-cost and free marketing ideas your nonprofit can use to connect with its audience.

A Donor Offers to Give You Twice What You Expected

Richard Perry (Veritus Group)

Imagine you’re talking to a donor and they offer to give you twice as much as you expected. Sounds like a dream, right?! Well, only if you’re ready for it. In this blog post, Richard talks about how to make sure you’re ready for this kind of opportunity so that you don’t squander it.

You Won’t Inspire Philanthropic Investment by Acting Like a Charity

Jim Langley (Market Smart)

Charitable appeals stress pressing need and urge the would-be donors to give immediately and out of empathy in response to adversity such as natural disasters or epidemics. However, charitable appeals do not attract the highest levels of support. Philanthropy, on the other hand, appeals to an investment mentality by painting a picture of fundamental and sustained advances. In this blog post, Jim talks about the differences between the two and why you should avoid charitable appeals.

10 Tips for Successful Year-End Fundraising

Jeff Brooks (Moceanic)

We’re officially in the year-end fundraising season. Half of all nonprofits in the USA receive the majority of their annual donations during the last three months of the year. This is the season where it happens—or doesn’t. If you think you could use some help this year, check out this post with 10 tips for successful year-end fundraising.