Soapbox Engage Blog

Issue 218

Happy Tuesday, Fundraisers!

You’ve made it to October! Do you have any special fall fundraising campaigns or events planned? Here are some of our fall fundraising ideas, but we’re always open to expanding our blog posts to capture new ideas. Feel free to respond to this email if you have one you want to share!

Scroll on down for some excellent fundraising tips related to DAFs, audience segmentation, and auction revenue. Enjoy!

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Great Fundraising Posts

Are Donor-Advised Funds Still Relevant for Your Nonprofit?

Soapbox Engage (Soapbox Engage)

There’s always something new going on in the nonprofit world. But even with exciting new trends cropping up (like AI and influencer marketing), you can’t forget about the most impactful nonprofit trends in recent years. This includes donor-advised funds (DAFs). But you may be wondering: Are DAFs still relevant? Should you be pursuing them even if they get some negative press? The answer to both of these questions is a resounding yes. This blog post explores why.

5 Tips to Connect With Sponsors Through Nonprofit Marketing

Ira Horowitz (Greater Giving)

Whether they’re large corporations or small local businesses, organizations that are willing to sponsor your nonprofit can make a significant difference in your organization fulfilling its mission. This is why it’s critical for your nonprofit to learn how to market its sponsorship program effectively. This blog post features tips to help you do so.

Your Questions and Our Answers on Campaign Readiness

Gail Perry Group (Gail Perry Group)

A capital campaign can bring incredible results for your nonprofit organization. But it’s a huge undertaking, and something you need to make sure you’re ready for. If you still have concerns about whether or not you're ready to embark on a capital campaign, check out this post which features answers to the most common questions about capital campaign readiness.

Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow (Pamela Grow)

If you want to keep donors around and retain their support, it’s important to grab your supporters’ attention and make your communications stand out from the thousands of messages they receive each day. The best way to accomplish this feat is through segmentation: the process of grouping your supporters based on their similarities and sending them targeted messages they’re more likely to respond to. This blog post explains how to develop a segmentation strategy so you can personalize your messaging and reach your target audience more effectively.

How to Maximize Your Auction Revenue with a Paddle Raise

fundraisingIP (fundraisingIP)

Running a successful auction isn’t easy! Even with the perfect catalog of items, many nonprofits struggle to reach their full revenue potential. That’s why you should be utilizing the paddle raise—your auction’s not-so-secret weapon. A well-executed paddle raise remains a standout option for driving significant revenue. This blog post explains the paddle raise and how it can enhance your next auction.

Will You be Replaced by AI in Major Gift Fundraising?

Jeff Schreifels (Veritus Group)

Artificial intelligence (AI) is all the rage right now across many industries. Understandably so, as it is a very powerful tool! However, there is also a lot of talk about AI “replacing” certain jobs. If you’re a major gift fundraiser and are worried about being replaced by AI, don’t fret. In this blog post, Jeff explains why that’s something you don’t have to worry about.

The Most Important, Least Understood Fundraising Truth

Jim Langley (Market Smart)

If your fundraising strategy is to raise more money by converting more prospects into donors every year, you are unlikely to meet your goals. In this blog post, Jim explains the fundamental fundraising truth that you should be utilizing instead.

How to Structure Your Storytelling for Maximum Impact

Jeff Brooks (Moceanic)

A good story is the backbone of a powerful fundraising message. But what makes a story “good?” How do you set a story up to have the maximum impact on your supporters? Jeff answers those questions and more in this blog post.

A Fundraiser’s Guide to Small Talk

Andrea Taylor (NonProfitPro)

Social gatherings are a necessary part of growing our professional network as fundraisers. While some consider this a perk of the profession, others secretly dread social events and worry about having to engage in awkward small talk. However, small talk can be a beneficial part of the cultivation process. If you find mingling uncomfortable, this blog post features some suggestions to ease the pain and sharpen your social game.